Attn: Fitness enthusiasts, Weekend warriors & Athletes, Everyday People & Go Getters 

"Everyone Has The Potential For A Great Body And  Great Mindset (Seriously)!"

"It’s refreshing to see someone of Fred’s calibre put out great content this book is packed with that ." - Amelia Phillips, Fitness & Nutrition expert TV presenter

Attn: Fitness enthusiasts, Weekend warriors & Athletes, Everyday People & Go Getters 

"Everyone Has The Potential For A Great Body And  Great Mindset (Seriously)!"

"It’s refreshing to see someone of Fred’s calibre put out great content this book is packed with that ." - Amelia Phillips, Fitness & Nutrition expert TV presenter

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*Sweat Swear Smile retails for $49.95, but we bought it for you! We just ask that you pay your shipping & handling to receive it just $29.95 in Australia. Your information is secure and will not be shared.

Leanmuscle Nutrition System: This comprehensive E-book is packed with over 100 pages of our 12-Week Nutrition Plan and for $9.95 you can get my leanmuscle nutrition system. I've done all the hard work for you, so you don’t have to think about what to eat! 

Hundreds of clients have witnessed amazing results with our program. Why? Because it works backed by over 4 decades of research. 

28 Day Keto Plan: This E-Book covers what is Ketogenic diet is, what Food to avoid, and what to eat and how to plan your meals.

30 ready to use recipes and 4-weeks grocery list over 28 days. This ever popular diet plan is characterized by low-carb and high-fat intake, which stimulates the process of fat-burning metabolism in your which is known as ketosis, and for just $4.95 you can have it.

What is Sweat Swear Smile?

 - SWEAT, SWEAR, SMILE is NOT just another fitness book, full of the same old ineffective misinformation.
- It is NOT a book about weight loss — though it will help you get a lot stronger and give you the ability to live an energy-filled life.
- It is NOT a book about repetitive exercise — though it will help you understand how to move freely and empower you to make decisions and earn the keys to lasting fitness success.
- This is NOT a book about just eating chicken and broccoli (nobody wants that)

What SWEAT, SWEAR, SMILE will do is help you get off the merry-go-round of weight loss and pointless exercise so you get real results from your efforts.

Sweat Swear Smile is A SHORTCUT to lasting success guaranteed!

This is not a book about just “how to stay fit” ... but, if you do what it says, you will have more energy lose weight and gain lean muscle-guaranteed s. Why can I say that?

Because this IS a book about how everyday fitness enthusiasts can use the power of movement to have an awesome life, be pain free and get leaner and ... no matter what you can stay accountable too!

If you’ve ever been frustrated by your lack of fitness, lack of knowledge, or lack of structure… This is the book you’ve been looking for!

 Hurry, This FREE BOOK Offer Won't Last Long!

"Fred talks about how important mindset is and nutrition and always referes back to the book well done Fred this book is a fantastic ready"


"Fitness has always been a part of my life and with this book it given me a whole new level of understanding thanks Fred this book is great"


"This book has all the tools covering mindset nutrition and great training tips this book ticks all the boxes" 


Introducing Sweat, Swear Smile

Lean Muscle for Life with Australia’s Master Personal Trainer-Fred Liberatore!

From: Fred Liberatore

Subject: So How do I move from maintenance to progression... NOW
Learn from me with over 30 years of expereince and skin in the game.Yes,I'm living proof in my 50's that I got it what it takes and so can you ! 

Does This Sound Familiar…

You’ve got a dream to create the best, fittest version of yourself.

Maybe you want to get back to the way you felt 20 years ago or look great for a special event. Or maybe you just want to lean in, transform your body and set the example of what a healthy person really looks like.

The problem is that despite all your workouts, you’re going around in circles. It’s two steps forward, two steps back and your fitness and physique aren’t really improving.

This book is dedicated to you and your journey to becoming a fitter, stronger, healthier version of yourself.

Inside, you’ll find the information you need to lose weight, gain lean muscle and achieve a more energised life.

We’re talking total transformation...

I will show you the door to a physically stronger life and now you are here. I know you have the courage to buy this book and step through!

Over time Fred’s been training me, he’ll always make you smile. Perhaps not from his textbook line of “Dad Joke humour …but from the warmth and concern that he shows to everyone who comes into his gym to train. There’s no doubt if it wasn’t fun training with Fred I would have given up a long time ago.“

- Matt Preston, Food writer and TV & radio presenter.

I want you to understand one thing right now!

None Of This Is Your Fault

 Just so you know, the reason your exercise goals aren’t falling into place is that there are gaps in your knowledge.

It’s likely your personal trainer isn’t even telling you what you really need to know to get in your best-ever shape, faster. 

If you’re ready to truly transform yourself, this book will give you the formulas that actually work in today’s fast-paced world. 
 I’m not going to tell you one of those “how I changed someone’s life” stories (though I have many).

I am going to tell you a quick story about what life was like in the ‘80’s.

You see my parents taught me from a very young age the value of hard work and that nothing comes to you without commitment. I landed my first part-time work at a supermarket stocking shelves.

I would then take my pay and re-invest in myself by subscribing to medical journals to educate myself on the human body, all the while working out daily to obtain the body I was envisioning in my mind.
I was fascinated by real case studies of people who had transformed their bodies by sculpting them to be muscular and healthy.
It was an ideal I aspired to.

So, I decided to reinvent myself as an individual, to re-engineer my identity and find my own path in life. The more I read and researched about the fitness potential of the human body, the more I found myself absorbed by it. Bodybuilding was drawing me in more and more every day, and I liked that I only had one person to compete against myself. 

So, I decided over 4 decades ago to enter in the world of bodybuilding as you can see with these images.

You see that’s when I really learned about discipline it takes time I know. When I was young, I had all the enthusiasm you can ask for. This is how I learnt the advantages of testing & measuring each method or technique. 

When something didn’t work for me, I acknowledged, readjusted, and tried again. I still apply this philosophy today.

Then I made a decision that changed my life...

I decided I had to do whatever it took to get GREAT at -A BODY TRANSFORMATION!
And be The Worlds Best At Mastering IT !

At 53 years of age, I was out of shape, and I created the blueprint for a 12-week challenge!

That’s when the lightbulb went off for me and I “got it.” I took action and engaged in a trainer, weighing in each week, sending in photo’s (yes I was accountable to my coach)

What happened?

My health and energy levels were recharged, and I felt new again!

Besides the obvious physical improvement, putting myself in the client shoes was such a great lesson to remind me of the importance of my three pillars of training, mindset, and nutrition.

Now every year I personally complete a 12-week challenge and I am working toward competing in my 60s. Training every day as though you have a competition coming up can really keep you on track.

Claim Your FREE BOOK of


(So, now you Can Use the Power of Fitness to Get More Energy, feel less Bloated, and live the life and awesome life… No Matter What your level of fitness is!)

Inside the pages of this breakthrough book, I detail strategies you can use immediately…

  • Mindset is everything (You will understand how winning isn’t everything but wanting to is).
  • ​Crushing your limitations (It’s time to kick that “itty-bitty-shity” committee to the kerb).
  • ​A real game plan (Life is short and regret is a bitch so stop waiting).
  • ​Don’t overeat and don’t under eat (Will teach you how It’s a balancing act but you soon recognise what suits your needs).
  • ​Exercise myth’s exposed (I’ve heard them all you be surprised what people think).
  • And much, MUCH more!

I’ll even show you step by step exactly how to prepare for a body transformation that changed my life… along with many of the other insider secrets I’ve learned over the last four decades from actually doing it.

There's no fluff. This is the real deal!

Again, it's all straight from my experience with years of study, research, and trial and error along the way (along with more than a few mistakes) … and, making a lot of progress too!

Check Out What Others Are Already Saying!’

"Fred really revoulutionised my understanding of Nutrition Sleep an effective training and ultimately Fat Loss and going trough Fred 12 week challenge got me that elusive 6 pack."


"With the help of this Book Fred has teached me the correct training technique and understanding the nutrition plans,and has put me on the right track  "


"Entrepreneur, Fitness Industry Pioneer, Gym Owner Tony Doherty rates this book highly and talks about how to you can get results working with Fred"  and his 12 week challenge.



 I wanted to be part of something bigger, making a real difference for people we assists hundreds of people who are experiencing homelessness or disadvantage to find shelter, food, care and support.
Sacred Heart Mission are strong supporters of the Indigenous and LGBTIQA+ community. 
When you purchase my book SWEAT SWEAR SMILE I donate a portion to sacred heart mission.
Buy a copy and you’re doing the right thing for more than one reason!


I guarantee this book will change your life… just like learning what I’ll reveal to you in the pages of the book changed my life. 

Now it's your turn to discover the secrets to use the power of movement to get more energy and live an awesome life! These same secrets that made it possible for me to change my life.

Thanks for taking the time to read this letter and I look forward to getting to know you! -Fred Liberatore

@ 2022 Leanmuscle. All Rights Reserved.

* Please note your results may vary from the testimonials on this site. Although each testimonial is honest and comes from one of our satisfied customers, depending on your drive, your situation, your schedule, or other factors, you may not get the same results (or any results).